SEO is a very important factor in terms of getting organic traffic from search engines. If properly done, a good SEO can gather a significant amount of traffic to your website without any investment from advertisement campaigns. With that in mind, a proper on-page SEO requires a good deal of knowledge about keywords, contents, meta-tags and others. So, if you want to understand how to do a proper on-page SEO, then you’re on the right place.
The Elements of an Optimized Page
There are several things that you must understand when you are trying to optimize your page. On this section, we’ll go through some of the important elements of an optimized page to make sure that your website, brand, product or service can easily reach more audience. Here are a few good examples: NYMag, Server Mania, Sales Force
- An optimized page is uniquely valuable. Your page must provide an authentic, original and quality value. The content quality is important to make sure that it stands apart from the crowd. Your text, image and multimedia contents should leave an impact to your visitors. You can say that your page is highly valuable when most of visitors say that your content is useful, high quality and unique. With this property, you are likely to have your page shared over different social networks.
- An optimized page must have a phenomenal UX. UX stands for user experience. This is a must have for an optimized page, because this makes sure that your users had a great time when using your page. They are more likely to visit your website/page again in the future if you can provide a phenomenal UX. Oh, page speed is also a huge part of UX. Make sure your site loads in a snap.
- An optimized page is keyword-targeted. Your page should target a specific search term or search intent. The primary targeted keyword phrase should appear on the first part of the title element as well as in the URL. In addition to that, your content should seamlessly blend in your content. It’s also a great idea to highlight your keyword phrases in italic or bold when appropriate.
- An optimized page should be shareable. Your page URL should be descriptive and the page should have a sharing option optimal to social networks of the page’s audience. In addition to that, make sure that your content have a sharing value (ex. A user that will share your content will be praised by their audience, etc.)
- An optimized page should be responsive. Responsive web design is a no brainer. If your website isn’t responsive yet, consider investing into making your website or webpage responsive. In case you still don’t understand what responsive web design is, it simply means that your webpage or website will adjust depending upon the viewer’s screen or browser size.
- An optimized page should be accessible by bot or crawlers. Your page’s URL should be static, avoid dynamic parameters. The content should be unique to this URL and the content should load in the page’s HTML not via post load methods from JS, AJAX, iFrames and others. In addition to that, if you have an older version of your website, those older versions should have a 301 or 302 redirect to the new and updated page.
Those are just some of the important elements that you can consider when making a page optimized.