SEO is a very important factor in terms of getting organic traffic from search engines. If properly done, a good SEO can gather a significant amount of traffic to your website without any investment from advertisement campaigns. With that in mind, a proper on-page SEO requires a good deal of knowledge about keywords, contents, meta-tags and others. So, if you want to understand how to do a proper on-page SEO, then you’re on the right place.
The Elements of an Optimized Page
There are several things that you must understand when you are trying to optimize your page. On this section, we’ll go through some of the important elements of an optimized page to make sure that your website, brand, product or service can easily reach more audience. Here are a few good examples: NYMag, Server Mania, Sales Force
- An optimized page is uniquely valuable. Your page must provide an authentic, original and quality value. The content quality is important to make sure that it stands apart from the crowd. Your text, image and multimedia contents should leave an impact to your visitors. You can say that your page is highly valuable when most of visitors say that your content is useful, high quality and unique. With this property, you are likely to have your page shared over different social networks.
- An optimized page must have a phenomenal UX. UX stands for user experience. This is a must have for an optimized page, because this makes sure that your users had a great time when using your page. They are more likely to visit your website/page again in the future if you can provide a phenomenal UX. Oh, page speed is also a huge part of UX. Make sure your site loads in a snap.
- An optimized page is keyword-targeted. Your page should target a specific search term or search intent. The primary targeted keyword phrase should appear on the first part of the title element as well as in the URL. In addition to that, your content should seamlessly blend in your content. It’s also a great idea to highlight your keyword phrases in italic or bold when appropriate.
- An optimized page should be shareable. Your page URL should be descriptive and the page should have a sharing option optimal to social networks of the page’s audience. In addition to that, make sure that your content have a sharing value (ex. A user that will share your content will be praised by their audience, etc.)
- An optimized page should be responsive. Responsive web design is a no brainer. If your website isn’t responsive yet, consider investing into making your website or webpage responsive. In case you still don’t understand what responsive web design is, it simply means that your webpage or website will adjust depending upon the viewer’s screen or browser size.
- An optimized page should be accessible by bot or crawlers. Your page’s URL should be static, avoid dynamic parameters. The content should be unique to this URL and the content should load in the page’s HTML not via post load methods from JS, AJAX, iFrames and others. In addition to that, if you have an older version of your website, those older versions should have a 301 or 302 redirect to the new and updated page.
Those are just some of the important elements that you can consider when making a page optimized.
If you want to use SEO for your website’s improvement, then you must understand that there are different methods in optimizing your websites or contents for search engines. But before that, you must understand that you have to commit yourself in the process. SEO isn’t a one-time change or work that you can leave for years after getting done. In fact, SEO is continuous and once you begin, you should not stop. Maintaining a website search engine optimized requires regular visit to SEO sites, blogs and search engine news because technology is ever changing. A valid and excellent method that works today might be considered vague tomorrow, the next month, the next year, or the next decade. No one holds SEO and search engines who can declare a final and one time standard. In fact, the standard is living and it changes from time to time. Now, if you are ready to commit yourself into the world of SEO, let us begin with the different SEO techniques.
Optimize Title Tags
The title tag is the one you can see on browser tabs when your website is loaded. It’s also the bold piece of phrase that you can see from a list of search engine results. It can be considered to be one of the most important tags in SEO and a title tag must describe the contents of a webpage or website. A title tag should:
- Have less than or equal to 70 characters
- Contain product or service or content related keyword
- Be informative, clear and concise
Optimize Meta Descriptions
If you use a search engine, you can see the title tag and a short description underneath. That’s what a Meta description is. Aside from the title tag that directly says what your content is, the Meta description includes a very brief summary of the webpage or website’s content. This is intended to be a support for the title tag and should help visitors to decide whether to click your link or not. A Meta description should be around 120 to 160 characters long and while they are not really effective for SEO, they can greatly increase CTR. One example of a good Meta description is the one from Shopify:
- “Shopify’s POS system is the easiest way to manage your retail business and sell in person. Try Shopify POS free for 14 days.”
Create Excellent Content
Your content or site’s body should have optimized and keyword-targeted headings (those h1, h2, h3 tags, etc.) Plus, your website’s content greatly matters. Make sure that you actually have an excellent and well-written content in order to let the web crawlers know that you actually have an excellent product, service or information to offer to the visitors. That’s where the phrase “Content is king” came from.
SEO is the acronym for search engine optimization, it is a method used by webmasters to improve their search engine visibility in order to increase their website traffic. By increasing a website’s traffic, one can have better potential in getting sales, goals and leads, which could increase profit margin, thereby making their online business a successful venture. But what really is SEO? Is it good or bad? Is it hard to do? Is it still relevant? We’ll tackle more about it in the following paragraphs.
SEO or search engine optimization is a set of methodology used by webmasters, web developers, web designers and writers to improve their content/website’s visibility. Being an internet marketing strategy, it always considers how search engines work. Therefore, those who specialize for search engine optimization always keeps track of what people search and which search engines their target audience prefers to use.
Why Learn SEO?
This is a very important factor in making sure that your website is visible to the users who might be interested in your content, product, services and other things that you might offer. Therefore, this is a crucial matter to consider if you’re not seeing any traffic, sales, leads or audience interaction on your website.
If you want to learn SEO, then you need to understand what SEO can do for your site. Let us enumerate some of the things that search engine optimization can do for your website.
- SEO can improve search engine friendliness of your website. This means that your website can be indexed by search engines easily.
- SEO can improve your website’s ranking in search results by major search engines. This means that a certain people searching for a certain keyword can see your website
- SEO can improve your website’s ranking by utilizing your existing content, data and codes and improving them without the need to creating additional marketing campaign or advertisements
- With SEO, you are compelled to create well-written content that will help you gather more customers, audience, leads and potential patrons. By writing an excellent content, creating a great site structure and navigation, you will not only improve your search rankings but will also improve your customer’s perception of your website’s quality
- Optimize your site’s text contents by consolidating a select number of keywords into the content and using the new content to add an internal link structure which aides in amplifying the significance of those keywords for the search engines.
Search engines are smart, yet regardless they need help. The major search engines are continually attempting to enhance their efficiency in crawling the web further and return better results to users. But because they have their own limitations, we still need to make sure that our website/content is easily accessible to them.